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Jack Daniels : Custom fonts


A custom series of fonts via Arnold for Jack Daniel's Distillery. For the project, the three prominent lettering styles from the famous Black Label (c.1904) were developed into complete fonts. Top and center is the Jasper font, based on the familiar Jack Daniel's logo lettering (and bearing Jack Daniel's given first name). The real visual centerpiece, though, is the refined yet approachable Lynchburg Script, based on the Tennessee lettering in the label. Rounding out the set is the solid, industrious typeface named for Lem Motlow, the nephew of Jack Daniel who managed and later inherited the Distillery.

Special thanks to Rod Cavazos on this effort.


jd blacklabel raster

Jack Daniel's Black Label.

JASPER
jd jasper title

Jack Daniel's Jasper title.

jd jasperlowervectorsketch3 1

Jack Daniel's Jasper uppercase and new lowercase (primary forms).

jd jasperlowervectorsketch3 4

Jack Daniel's Jasper Basic paragraph samples using PRIMARY lowercase forms.

jd jasperlowervectorsketch3 2

Jack Daniel's Jasper word samples showing PRIMARY lowercase letters. Spacing blocked in. Spot kerning only.

jd jasperlowervectorsketch3 3

Jack Daniel's Jasper word samples showing ALTERNATE lowercase letters. Spacing blocked in. Spot kerning only.

jd jasperlowervectorsketch3 5

Jack Daniel's Jasper additional 'y' studies.

jd jasper samples 2

Jack Daniel's Jasper sample.

jd jasper samples 1

Jack Daniel's Jasper sample.

jd jasperlower1sketch

Jack Daniel's Jasper lower case sketch.

jasper test

Jack Daniel's Jasper tests.

LYNCHBURG
jd lynchburg title

Jack Daniel's Lynchburg Script title.

jd lynchburg samples 2

Jack Daniel's Lynchburg sample.

jd lynchburgsketch2 cleanwords

Jack Daniel's Lynchburg "Clean Words" sketch

jd lynchburgvectorsketch3 1

Jack Daniel's Lynchburg vectorized, though still rough, Uppercase forms.

jd lynchburgvectorsketch3 2

Jack Daniel's Lynchburg clean-drafted lowercase with entry and exit linkages in place.

jd lynchburgvectorsketch3 3

Jack Daniel's Lynchburg naturally typed samples at 72 pt showing lowercase linkages. Note alternate 'I' and 'f' in bottom line.

jd lynchburg samples 1

Jack Daniel's Lynchburg sample.

jd lynchburgsketch1 upper jd lynchburgsketch1 lower
MOTLOW
jd motlow title

Jack Daniel's Motlow title.

jd motlowvectorsketch3 2

Jack Daniel's Motlow word samples. 72 pt. Spacing blocked in. Spot kerning only.

jd motlow samples 2

Jack Daniel's Motlow sample.

jd motlowvectorsketch3 3

Jack Daniel's Motlow word samples. Spacing blocked in. Spot kerning only.

jd motlowvectorsketch3 1

Jack Daniel's Motlow Caps.

jd motlowvectorsketch3 4

Jack Daniel's Motlow paragraph samples.

jd motlow samples 1

Jack Daniel's Motlow sample.

jd motlowsketch1scan

Jack Daniel's Motlow upper case sketch.