The Chicago Merchandise Mart's NeoCon (National Exposition of Contract Furnishings) is the largest exhibition of contract furnishings for the design and management of the built environment in North America. In 1992, Segura created all of the materials (via Gandelman Advertising) for the 24th annual event. This year's concept was "Furnish Your Mind".
NeoCon features the latest trends, products, and concepts in office, healthcare, hospitality, residential, institutional and government environments, all under one roof at Chicago’s famous Merchandise Mart.
NeoCon offers the most comprehensive conference schedule in the industry with more than 150 CEU-accredited seminars, industry association forums, and keynote presentations.
Merchandise Mart's 1992 NeoCon 24 "Face The Future" postcard.
Merchandise Mart's 1992 NeoCon 24 "Things from a new perspective" postcard.
Merchandise Mart's 1992 NeoCon 24 "The Vision To See It" postcard.
Merchandise Mart's 1992 NeoCon 24 materials set.
Merchandise Mart's 1992 NeoCon 24 catalog cover and back, and book marker.
Merchandise Mart's 1992 NeoCon 24 materials set.
Merchandise Mart's 1992 NeoCon 24 "announcements" poster.
Merchandise Mart's 1992 NeoCon 24 "grow" visual.
Merchandise Mart's 1992 NeoCon 24 "conceive" visual.
Merchandise Mart's 1992 NeoCon 24 "thrive" visual.
Merchandise Mart's 1992 NeoCon 24 "Face The Future" visual.
Merchandise Mart's 1992 NeoCon 24 poster.
Merchandise Mart's 1992 NeoCon 24 "Furnish Your Mind" teaser poster.
Merchandise Mart's 1992 NeoCon 24 "Furnish Your Mind" teaser postcard.
Merchandise Mart's 1992 NeoCon 24 internal procedures catalog.
Merchandise Mart's 1992 NeoCon 24 catalog sample spread.
NeoCon 92 logo.