Featured Projects

Browse by Category

Browse by Industry

Browse by Client

« T26 Digital Type Foundry Advertising

RockShox : Catalog


RockShox, a company owned by SRAM asked us to position the brand and develop their new products catalog for the 2007 model year of front and rear shocks. Our first task was to develope a tag line to be used across the board on their advertising campaign (which we also did), as well as all collateral materials.

"The Earth Is Not Flat" led us to visually materialize the catalog "footprint" to represent not only the concept of the tagline, but also the product benefit of their "first to market" bike shocks.


cover 3d

RockShox catalog initial concept layout.

cover

RockShox catalog cover flat.

cover out 2

RockShox catalog.

cover out 3

RockShox catalog.

cover out 4

RockShox catalog sample spread.

cover out 5 argyle

RockShox catalog sample spread.

cover out 5 downhill

RockShox catalog sample spread.

cover detail 1

RockShox catalog cover detail.

cover detail 2

RockShox catalog cover detail.

cover detail 3

RockShox catalog cover detail.

rock shox poster

Rock Shox full product line poster front. Inserted into the catalog, folded as a road map.