NEAL "MAYOR 2019"
After several meetings, a very strong connection was made and I was asked to lead the design and messaging campaign for the Chicago 2019 Neal Sales-Griffin mayoral candidacy - Which launched on April 21st and revealed at the Chicago Soho House on April 28th. It is the goal of this campaign to speak as clearly as possible, express the problems as plainly as possible, and effect change as quickly as possible. It represents this breakthrough candidate thru his honesty, clarity, truth and experiences.
If you take the position of "being real" and in fact make it your tagline then simply put... you must be REAL.
You can't play games. You must be clear, honest, factual, transparent, relevant and be natural. Avoid the political traps that contribute to the (often correct) general public's perception that all of it is simply a ploy to get elected. The work below is a conversation starter intended to establish how we are going to position ourselves. I believe this campaign needs to run as if you don't care whether you win or not. You are not worried about how your message plays.
If you believe what you say, then it does not matter. And you might even win.
The goal of this exploration and direction is to create a comprehensive vision and "unified" branding system that truly expresses the theory of being "REAL". Here, we will show a few positioning statements, sample promotional items, social experiments and misc collateral to showcase the ideas as well a logo.
Involving the public in political events in a positive way is a struggle. This concept allows the truthful campaign position statement (that come from real concerns) to be applied on blank shirts with the use of a HandJet digital printing gun. Individuals would choose their primary concern, complaint or observation - and that would be printed onto a blank shirt at events.
Once a week, Neal will have an open line to the city. He will speak with anyone who calls and at the end of that encounter, he will selected a key issue and wear it on a t-shirt for that week, until the next session, where he will repeat the process.