Illuminate

Taking healthcare in a new direction. After a company rebrand and APP icon development, we partnered with NIU and Killswitch and further developed a new visual language for Illuminate on the web, for this healthcare company that provides innovative methodologies and procedures on post-hospital care. In order to stay aligned with the company values and philosophy, we choose to break the traditionally rigid and pre-fabricated visuals for something more approachable, real and human.