Carlos Segura will be one of three judges, along with SRAM's Marketing Chief David Zimberoff and FK Day for the SRAM pART Project, where artists transform bike parts into art. The art is auctioned off and the proceeds help people in need through World Bicycle Relief.
To make something out of a box of 100 SRAM high-performance bike components. That's the challenge SRAM laid down for a group of noted artists from across the country, handpicked by Milwaukee's art Guru Terrence Coffman and SRAM's very own Marketing Chief David Zimberoff. The participating artists more than met this challenge.
The works they created were recently displayed at the Interbike national bicycle show. They will also be displayed in a juried exhibitionin Chicago and sold to collectors in an online auction. All proceeds from the auction will be donated to World Bicycle Relief.
The artist receiving top honors in the juried exhibition will be awarded a trip to Africa to visit people whose lives have been changed by the gift of a World Bicycle Relief bike.
World Bicycle Relief serves people in underdeveloped regions of the world who suffer from lack of access to health care, education, and economic opportunity. With a bicycle you can travel four times farther, carry five times more, and save up to three hours a day in travel time (based on a 10-mile commute). So you can get to a doctor, to school, or to work faster and more safely. Doors closed by distance are now opened, as is the way to a better life