[03.19.12]
During a recent trip to Miami's Design District, I caught this payment on a corner sidewalk. (just like the game).
Segura
1110 N Milwaukee
Chicago, IL 60642
773.862.5667
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VimeoInterviews, presentations and experiments.
Red Dot WinnerIn December of 2004, Segura was honored with Europe's Red Dot Award for the Corbis CROP series. Both the Grand Prix and the Best of the Best were awarded, the first time ever to a US design firm.
Partners
T26
T26 Digital Type Foundry was established by Carlos Segura in 1994 to promote the development, promotion, and distribution of independent type design. Since then, T26 has become the largest independent source for new and innovative fonts offering a library of over 2000 individual styles comprised of over 600 families. With award winning promotional designs by its parent company Segura Inc., T26 has maintained its relevance with a dedication to the broader integration of typography with graphic design, fine art, and popular visual culture.
Cartype
A comprehensive study and collection of reviews and typographical applications of emblems, car company logos and car logos with images, comments, links, car company information and general interest.
Biketype
A website featuring a comprehensive collection of emblems, bike company histories, logos, typographical & graphical reviews, design features and just about anything that is bike related.
5inch
Finally, pre-designed, silk-screened blank CDRs, DVDs and trigger cases as unique as the data put on them.
For you recording artists, use 5inch discs as demos of your most recent audio excursions. Designers, artists and photographers use our discs to showcase their portfolios.
Our discs are also ideal for your MP3s, video and multimedia presentations, photo albums, file transfers and data backup.
Each disc is printed in a limited run. (think of it as... "we did to blank discs what Swatch(R) did to watches"). Once the design is gone, it is gone. New designs are printed and posted on a regular basis. We also carry solid color and even "clear" CDRs, DVDRs trigger cases in a variety of styles and colors, disc hubs, various storage items and t-shirts.
Mototype
A comprehensive study and collection of reviews and typographical applications of emblems, motorcycle company logos and motorcycle logos with images, comments, links, motorcycle company information and general interest.
Hatch Heaven
It's just for fun but we just love hatchbacks.
Streets Of Sadness
Many of us are affected by the current financial situation, and for some of us, the first time we’ve had to think about making ends meet. The Streets Of Sadness effort attempts to shed light on those who’ve had it bad for a long time. The signs displayed here tell a heartbreaking story of each individual’s life, all encapsulated into a cheap little cardboard message.
Sadsight
An easy place to vent.
Recently Added Projects
Random Portfolio Showcase
Nissan : Altima ad campaign
Nissan ad campaign development via Chiat Day. Type direction, Illustrations and layout.
NYCO : Two postcard
Postcards created for NYCO's announcement and performance of "Two", their first release.
Lesley Spencer : A Moveable Feast CD
"A Moveable Feast", one of several releases by Lesley Spencer and part of a re-branding effort for her "Grabriella Music" label.
Q101 : Random Acts v2 CD
The second of an ongoing series of limited edition compilations called "Random Acts" from Q101 radio in Chicago benefiting Clara's House, a shelter for homeless and battered women and children in the west Englewood neighborhood of Chicago.
RockShox : Poster
Poster inserted in the 2007 products catalog for that model year.
Corbis : Crop 2 brochure
Crop-2 was the second of an ongoing series of very special and limited edition catalogs for the rebranding of Corbis.
Nissan : Xterra ad campaign
In conjunction with Chiat Day, we developed a wood-block letter-pressed inspired typeface for use on all Nissan Xterra materials. There were six levels of decay developed for use in text that would prevent words with the same letters to be repeated. Additionally, two sets of eps drawing were supplied with a greater degree of detail in gray scale form (which could not be delivered as a font).
Cultura : Logo
Logo for Hispanic advertising agency based in Texas.
Q101 : Live 101 v1 poster
Poster promoting the first annual "Live 101" CD compilation from Q101 radio in Chicago.
Q101 : Live 101 v2 poster
Poster promoting the second annual "Live 101" CD compilation from Q101 radio in Chicago.
Elevation : Stationery
Stationery and identity system for Elevation, a multimedia and web development company in Chicago.
T26 Digital Type Foundry : Anytime newspaper
The "Anytime" newspaper was part of a two year direct mail campaign produced by T26 were a monthly tabloid promoting specific collections, styles or packages were featured from their font collection.
NYCO : Two CD
The title "Two" reflects the joining of the two key members, Ted, who is from New York, and Rob Kassinger (the bass player) who is from Colorado. Perhaps just as interesting is the fact that every song on this album is about two people and the different states that relationships go thru. "Nyco - Two" is the first release from Ted Atkatz.
Illinois Tourism : Logo
Logo concepts for Illinois Tourism.
T26 Digital Type Foundry : Itty Bitty catalog
The "Itty Bitty" catalog is one of countless catalogs produced by the T26 Digital Type Foundry for inclusion in their limited edition Font Kits for the purpose of promoting the latest offering of fonts, dingbats, EPS sets and artwork.
Yosho : Book
Book for Yosho outlining their capabilities by showing how we as people come in contact with their product and services each day without knowing or thinking about it.
FTD : Logo
Logo variation concepts for FTD.com.
MTV : MTV Networks logo
Logo for the MTV Networks.
Cafe FX : Logo
CafeFX is a film production company based in California.
AGFA : Font catalog
The first of a series of font catalogs for AGFA featuring talent by state. This is the Chicago version. Letter-pressed at Hatch in Nashville.
SAM : Logo
Brand identity development for comic book artist Sal Abbinanti, known as SAM.
T26 Digital Type Foundry : Atomic poster
Front of the T26 poster for "Atomic Type", our primary distributer in London.
Q101 : Custom font
Custom font and dingbats set developed (via our T26 venture) to be used for Q101 radio's annual "Twisted 7" concert series. This year's theme was "video games".
Q101 : Jamboree 2K
Collateral produced for Chicago's Q101 Radio's annual summer concert series, "Jamboree", which included everything from posters, stage design, band flags, event program guide, online guide, passes, tickets, line-up card, t-shirts and the advertising campaign among others.
T26 Digital Type Foundry : 10th Anniversary poster
Front of the T26 10th Anniversary poster, celebrating the foundry's birth in September of 1994.
Typography Sketchbooks. 11-22-11. The Jack Daniel's custom font project is featured in Typography Sketchbooks by Steven Heller and Lita Talarico which includes some very impressive talent, such as Matthew Carter, Art Chantry, Milton Glaser, Maira Kalman, Erik Spiekermann, Rick Valicenti and Yee-Haw Industries, to name just a few. Read More »
SRAM pART Project. 10-19-11. Carlos Segura will be one of three judges for the SRAM pART Project, on November 30th, where artists transform bike parts into art. The art is auctioned off and the proceeds help people in need through World Bicycle Relief. Read More »
Segura at UTArlighton. 09-01-11. Carlos Segura will give a lecture (which is open to the public) and workshop at the Visual Communications Dept at UTArlington in Dallas on the evening of September 28th, 2011. Read More »
Segura at Energy BBDO. 06-01-11. Carlos Segura has been invited to speak at Energy BBDO's Creative Salon on Thursday, June 23rd. Read More »
Covering Comic Books. 05-31-11. Dave Seliger showcases selected comic book covers on Core 77 and includes us as one of "six current cover artists who exemplify the aesthetics of good design and product identity". Read More »
Proposito interviews Segura. 05-30-11. Rodrigo Teixeira's Proposito interviews Carlos Segura for his blog from São Roque, Brazil. Read More »
Segura inducted as "Special Member" of Korean Society of Typography. 03-16-11. Carlos Segura has been inducted as a "Special Member" of the Korean Society of Typography. Read More »
Designing Change. 12-07-10. The 2010 November/December issue of How Magazine includes a "Designing Change" feature on The Streets of Sadness project, conceived by Segura to create awareness for those with no choice but to beg for money. Read More »
Graphic Design Solutions. 07-29-10. Five of Segura Inc's projects have been included in this Instructor's Edition of Graphic Design Solutions by Robin Landa, and published by Wadsworth. They include branding for Plungees and Lightflow, to event design of the Q101 Slime Ball concert series, to CDs for both Lesley Pencer titled Authentic Flavors, as well as Willie Nelson's "Teatro" release. Read More »
Typo Berlin 2010. 05-20-10. Carlos Segura will speak at TYPO 2010, May 20-22, 2010 along with some 50 designers and creatives that will show how easy success can be if you trust in your passion. Read More »
Segura at Flashpoint. 05-10-10. Carlos Segura will present on May 10, 2010 at Chicago's Tribeca Flashpoint Academy in Scott Smith's "The Elastic Mind" advertising and creativity event, and is one of 12 guest speakers in the series. Read More »
Design in the Moment. 05-06-10. Carlos Segura will be interviewed in the Design In The Moment, podcast hosted by Jim Jacoby and Jim Cohen on May 6th, 2010. Read More »
Segura joins Designers Studio. 04-05-10. Segura, along with Quim Massana (Known as Segura-Massana) have been invited to join the team at Designers Studio in London, who specialize in producing work for the theatre (plays, musicals, and opera), the music industry, film and television. Read More »
Life In Perpetual Beta. 04-01-10. After 18 months of filming discussions with the most creative, successful people, Life In Perpetual Beta, is a documentary produced and directed by Melissa Pierce, is near completion. Showcasing the thoughts, views and opinions of (in order of appearance) Chris Saad, Jeffrey Zeldman, Baratunde Thurston, Juliette Powell, Seth Godin, Biz Stone, Brian Solis, Liz Danzico, Xuanlan Nguygen, Carin Goldberg, Lorem Feldman, Jeff Pulver, Gary Vaynerchuk, Liz Strauss, Jim Coudal, Jake Nickell, Jeffrey Kalmikoff, Jason Fried, Tatiana DeMaria, Nova Spivack, Carlos Segura, Kevin Lyman and Dan Pink.
Life in Perpetual Beta is a documentary film about the ways in which technology has/is/will change the ways in which we think about ourselves as individuals and a society. It is exploring the cultural shift that technology creates as it enables people to live less planned and more passionate lives. Read More »
Parallels Audio Visual. 03-18-10. Carlos Segura will join Carlos Pérez of Elastic People, Paul Forat, VP A&R Sony Music, Photographer Mateo Garcia, and Ed Agudelo, account director at Universal Music as part of the panel discussion at AIGA Miami's Parallels Audio Visual on Thursday, March 18, 2010 in Miami's Design District. Read More »
Segura in Versus. 03-01-10. Segura is showcased in the 8th issue of Indonesia's Versus Magazine focusing on client relations. Read More »
Segura at Fresno. 02-08-10. Carlos Segura will make a presentation at The Fresno State Graphic Design Club's Lecture Series at Fresno State on February 18th, 2010 at 6pm. RSVP on Facebook. Read More »
Humble Pied. 12-01-09. Another great project by Mig Reyes includes Carlos Segura's "single tip" on Humble Pied. Read More »
uKre8 Advice. 11-23-09. A few thoughts on how to be happy from George, of the VS Project, who is the main contributor to the uKre8 the VS project website. Carlos throws in a few thoughts in the fifth of 16 posts. Read More »
Form Book & Promotion. 11-10-09. Sandu Publishing's Form "Book & Promotion" book showcases the very special and limited Rock Shox product catalog for SRAM. Read More »
Design Chat with Segura. 09-01-09. Join Ryan McGovern at 8PM (Central Time) on Wednesday September 9th for a live video chat with Carlos Segura on DesignChat. The chat takes place at Mashable. Read More »
Seen & Noted
Blog
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[03.12.12]
The U.S. Office of Price Administration (OPA) rationed gasoline on May 15, 1942 to assist in the war effort which created massive shortages.
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